Newest E-Zines & Newsletters Articles
Uncover the Psychology Behind Making Your Newsletter Your Reader’s Best Friend!
If you edit your own newsletter then this piece of advice
could be the most important you'll ever receive...
"Aim to turn your newsletter into your reader's very own
new best friend!"
Why you may ask? Let me explain...
Continue reading "Uncover the Psychology Behind Making Your Newsletter Your Reader’s Best Friend!" »
How To Write A Newsletter Without Doing ALL The Hard Work!
Newsletters have become an increasingly popular way to
communicate and it isn’t hard to see why.
Back in the days when printing was the only method of publishing
a newsletter, the rules were different.
The production costs (print & distribution) were high and this
excluded many people from producing their own newsletters.
But with the Internet and Email, the rules have completely
changed...
Continue reading "How To Write A Newsletter Without Doing ALL The Hard Work!" »
Why You Should Write Ezine Articles
If you don't have much money to spend advertising your online
business, writing ezine articles is the most effective and least
costly way to attract visitors to your site.
Continue reading "Why You Should Write Ezine Articles" »
Why 'Filters' Make This a Surprisingly Good Time To Start an EZINE
Everyone knows that email filtering has gone into overdrive - and for a good reason.
With so much spam flying about, it would be virtually
impossible to make use of this modern communication medium,
without a few sensible filtering systems in place.
But unfortunately, this desirable quest to end the deluge
of unwanted email has had a very nasty side-effect for Ezine
Editors and Online Marketers everywhere. Now even legitimate
email is getting caught in the filter trap.
Continue reading "Why 'Filters' Make This a Surprisingly Good Time To Start an EZINE" »
Why "Opt-In" Is Really The *ONLY* Game In Town!
So what’s all this fuss we keep hearing about "Opt-In" email
then?
Well to put it simply, unlike "Junk or Spam" email, "Opt-In"
means you’ve explicitly received the recipient’s permission to
send them your message. In other words your readers have
specifically signed themselves up to your publication, and the
difference can be like dynamite!
Continue reading "Why "Opt-In" Is Really The *ONLY* Game In Town!" »
OPT-in is NOT an OPTion
In the course of my Internet business consulting work, I am
asked to review web sites and figure out why the sites
aren't achieving sales. The webmasters of these sites have
usually worked long and hard to make them attractive to the
search engines and appealing to visitors. Some of these
webmasters also invest in pay-per-click advertising to bring
even more traffic to their sites, but still there are no
sales to speak of.
Continue reading "OPT-in is NOT an OPTion" »
No Time for "Pretty" Ezines
If you have a newsletter, or plan to start one up, you may be
wondering if you can send out those ‘pretty’ HMTL ezines. Well,
of course you can. But SHOULD you?
If how you spend your time is important, then I think not.
Continue reading "No Time for "Pretty" Ezines" »
Why Your Newsletter Must Get a Personality Today!
Newsletters are becoming ever more popular. Not surprising
– since all editors know that they are a tried and tested
method for both disseminating information and subtly (and
quite frequently blatantly) promoting any product or
service. In short, newsletters work for their owners.
Continue reading "Why Your Newsletter Must Get a Personality Today!" »
Why most Newsletters fail their readers and owners alike!
by Michael Green
-------------------------
Suddenly there are hundreds-of-thousands of newsletter editors
out there, publishing a ton of exciting new Titles each month.
Maybe you’re editor-in-chief of one of these new publications :)
The newsletter explosion has come about because of a
combination of two main factors:
Continue reading "Why most Newsletters fail their readers and owners alike!" »
Neither Rain, Nor Sleet, Nor Spam Filters
You've likely been plagued to some extent by junk email that
unscrupulous marketers send indiscriminately to millions of
email accounts. Unfortunately, the more Internet marketing
you do, the more spam you'll be deleting from your Inbox.
I've had as many as 300 uninvited emails show up in a single
day. That's more than frustrating, it's maddening!
Continue reading "Neither Rain, Nor Sleet, Nor Spam Filters" »
It's All in the List
If customers must be exposed to a product an average of 7 times
before they buy, and you don't have a way to contact a surfer
after their first visit to your site, how do you remind them
about your product six more times?
Continue reading "It's All in the List" »
How-To 'Bond Like Super-Glue' With Your Subscribers!
by Michael Green
-------------------------
Every successful Ezine editor knows one thing that all
failing editors have yet to learn…
"If you’re going to make ‘real’ money from your Ezine
newsletter, by earning cash every time you hit the ‘Send’
key to dispatch your latest edition; then first you need to
gain the undying trust and devotion of your list of
subscribers…in fact, you’ve got to ‘Bond like Super-Glue'
to each and every one of your readers!"
Continue reading "How-To 'Bond Like Super-Glue' With Your Subscribers!" »
How to Lose 14,000+ List Subscribers Overnight
I made a HUGE mistake with one of my subsciber lists just recently.
You'd think after 6 successful years as an Internet marketer that I would know the formula by now.
Here's the Tried-and-True Formula:
Continue reading "How to Lose 14,000+ List Subscribers Overnight" »
How to apply for your Newsletter Editor's License?
by Michael Green
-------------------------
For many people Newsletter or Ezine creation is shrouded in
absolute mystery.
How do I know?
Well listen to this story...
The other day I was contacted by a lady who wanted to know
which authority she had to apply to in order to obtain her
Newsletter Editor's License.
Wait a minute....did you say "NEWSLETTER EDITOR'S LICENSE"?
Continue reading "How to apply for your Newsletter Editor's License?" »
How Great Newsletters Adapt to Perfectly Match Their Readers
By Michael Green
One exciting feature of newsletters - frequently overlooked
by their editors - is the ability to shape the content to
*perfectly* match the readership’s interests and passions.
In fact, newsletters can achieve a form of near perfect
synergy with their readers and that’s something rarely
experienced with other products or services.
How is this incredible close-fit possible? If you publish
your own newsletter or EZine then please read on…
Continue reading "How Great Newsletters Adapt to Perfectly Match Their Readers" »
From ‘FANZINE’ To EZINE - A Brief History of Ezines!
by Michael Green
Maybe it shouldn't come as a big surprise, but most people out there don't actually know what we mean when we casually utter the word 'EZine'.
So let's cut to the chase....An EZine is in fact an Electronically delivered Newsletter. And that means that it is usually delivered by Email.
Phew! That was sure simple!
Continue reading "From ‘FANZINE’ To EZINE - A Brief History of Ezines!" »
5 Reasons Why Certain Newsletters Get *READ* Whilst Others Get *TRASHED*!
It's a simple truth...
Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
accepting and interested subscribers. But why?
What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?
Continue reading "5 Reasons Why Certain Newsletters Get *READ* Whilst Others Get *TRASHED*!" »
11 Ways to Quickly Build Your List
If you've been doing your homework, you know that your
Internet business basically can't exist without a list of
ezine subscribers.
This is very much a case of 'the more, the merrier'. The more
people on your list, the more sales you make, the merrier
you'll be.
So how do you get lots of people to subscribe to your list
as quickly as possible?
Continue reading "11 Ways to Quickly Build Your List" »